Privacy Policy

Before you start…

If you are a consumer in the United Kingdom (“UK”), European Economic Area ("EEA") or Switzerland, this privacy policy ("Privacy Policy") explains how we process your personal data when you visit, or make a purchase from our website, engage with us on social media or otherwise interact with us. Aiwa Fortis Ltd, registered at 310 Harrow Road, Wembley, Middlesex, United Kingdom, HA9 6LL, is the data controller for the personal data we process about you.

If you would like information about how we use cookies and similar devices that may be installed on the terminals of our customers and users, we recommend you consult the Cookies Policy.

We are transparent about what we do with your personal data, to help you to understand the implications of the way in which we use your data and the rights you are entitled to in relation to your data:

o We permanently make available for you all the information included in this Privacy Policy, that you can check when you consider appropriate, and in addition,

o You will also find further information on how we use your data as you interact with us.

These are some terms we regularly use in this Privacy Policy:

o When we speak about our Website, we refer to Melon+Starfish, accessible from

Please read this Privacy Policy from time to time to make sure you understand how we process your personal data and the choices you have with respect to such processing.

Collection of Personal Data

In this Privacy Policy, "personal data" means any information about an individual whose identity is apparent or can be ascertained, directly or indirectly.

We collect personal data from you in connection with your access to and use of our website, your online purchases of our products or services, or if you provide us with personal data through other channels or media, such as social media or an event registration service.

In particular, we collect personal data directly from you in connection with the following activities:

o Registering for an account or filling in forms on our website (this includes information you provide when you request additional information, in writing or verbally, about our products or services or sign up to receive our e-mail newsletters, marketing messages or coupons);

o Interacting with us on social media, such as by tagging us and/or our products, or permitting us to follow your social media profile;

o Purchasing any product or service from us; Providing design or product feedback or making other submissions to us;

o Requesting information or assistance from us, including correspondence with our customer service team and through social media;

o Participating in or responding to surveys or requests for opinions, feedback and preferences regarding our products and services;

o Participating in or registering for promotional events, consumer contests, and other promotions;

o Using other features of our websites that may be offered from time to time, which may require such information in order to utilise the feature.

We collect the following types of personal data in connection with the activities described above, which will in general be, depending on each case, as follows:

▪ Your identity data (for example, your name, surname, image, language and country from which you interact with us, contact data, etc.);

▪ Economic and transactions information (for example, your payment or card data, information on your purchases, orders, returns, etc.);

▪ Connection, geolocation and/or browsing data (for example, the location data, the device identification number or the advertising ID, etc.);

▪ Commercial information (for example, if you have subscribed to our newsletter),

▪ Information about your tastes and preferences.

When you access and use our website, we also automatically collect data, including personal data, using cookies, pixels and local storage. The data we automatically collect includes your IP address, browser type, access times, pages viewed, the frequency of your visits to our websites, the routes by which you access our websites, and your use of any hyperlinks available on our websites. This helps us to provide you with a good experience when you browse our website and allows us to improve our website. For detailed information on the cookies we use and the purposes for which we use them, see our Cookie Policy

You may have the option to link your social media account to our social media account (such as on Facebook). If you do link your social media account to our social media account, the social media service may share certain data about you and your activities with us in accordance with their privacy policies and your privacy settings on their services. If we receive data about you in this manner, we combine that data with the personal data we collect directly from you.

Use of Your Personal Data

In general, we use your personal data to respond your requests, conduct your requested transactions, maintain and customize your account and our interactions with you and provide, maintain and improve our products and services. The specific purposes for which we process your personal data are set out below:

o To administer your online account and profile (the legal basis for this processing is our legitimate interest in better understanding user needs and expectations and improving our website);

o To provide products and services to you, which includes processing payments, sending notifications related to your purchases, and processing exchanges and returns (the legal basis for this processing is the performance of the purchase agreement between you and melon+starfish);

o To conduct or administer promotional events, competitions, or other promotions in which you have participated (the legal basis for this processing is the performance of the agreement between you and melon+starfish related to such promotional events, competitions, or other promotions);

o To respond to any communications from you, including to troubleshoot problems with our websites (the legal basis for this processing is our legitimate interest in providing you with a functional website);

o To analyse your use of and customise your experience on our website (the legal basis for this processing is our legitimate interest in better understanding user needs and expectations and improving our website);

o To develop and manage our business and operations (the legal basis for this processing is our legitimate interest in understanding shopping behaviour, improving our selection of products and services, and exploring ways to develop and enhance our business);

o To measure your social media engagement with our brand (the legal basis for this processing is our legitimate interest in understanding the efficacy of our marketing strategies);

o To detect, investigate and prevent fraudulent transactions, error, negligence, breach of contract, and other illegal activities and protect against harm to the rights, property or safety of our brand and our users, customers, employees or the public (the legal basis for this processing is our legitimate interest in preventing fraud, error, negligence, contractual breach and other illegal activities and protecting and securing our premises, customers, employees and the public);

o To comply with our legal obligations, including our tax obligations, those related to the prevention of fraud and money laundering, and those required for you to benefit from rights recognized by law, or any regulatory requirements or provisions (the legal basis for this processing is compliance with our legal obligations under laws in the EEA and Switzerland related to, for instance, taxation, money-laundering and terrorism financing and consumer protection law);

o To offer you opportunities to purchase products or services that we believe may be of interest to you, by supplementing the information we collect about you with information from third parties (the legal basis for this processing is our legitimate interest in providing information about products and services that may be of interest to you, unless applicable law requires us to obtain your consent, in which case we will do so).

Disclosure of Personal Data

We do not share personal data about you with third parties except as follows:

a/ Our Service Providers. We share personal data with third parties that perform services for us, including web hosting, information technology, payment processing, product fulfilment, fraud control, and email distribution, contest, event, and promotion administration, and analytics services. We only share with service providers the personal data that they need to perform services for us. Since our service providers are located around the world, please note that these disclosures involve cross-border transfers of your personal data as described in the “Data Transfers” section BELOW.

b/ Professional Advisors. We share personal data with our legal, financial, insurance and other advisors in connection with the kinds of corporate transactions described above or in connection with the management of all or part of melon+starfish’s business or operations.

c/ Compliance with Law. We disclose personal data when we believe doing so is reasonably necessary to comply with applicable law or legal process (including requests from authorities), to respond to claims (including inquiries by you in connection with your purchases from melon+starfish), or to protect the rights, property or personal safety of melon+starfish, our users, employees or the public.

d/ Consent. We share personal data with third parties when we have your consent to do so. For example, if you decide to participate in certain interactive areas or features of our website, such as creating an account and posting product reviews, you consent to the disclosure of this information to other users of our website.

e/ Third Party Advertising partners. We may share personal data we collect, including about your usage of the applications and services, with our advertising partners so that they can better target and/ or personalise advertisements displayed on another website or any application used by you. Some of our third-party advertising partners act either as joint controllers of your personal data along with us or as independent data controllers, and thus will handle shared data under the terms of their own privacy policies. This means that we provide you with information in this privacy policy, but you should contact of the relevant third party if you want to exercise your data protection rights relating to the data that has been shared. Further information, including how the third party enables you to exercise your data protection rights, and subsequently processes your information, can be found in that third party’s privacy policy

Our third party partners currently include:

Google’s Privacy & Terms:


Data Security

The security of your personal data is important to us. Our website ensures that data is encrypted when leaving the website. Our website follows this process and employs secure methods to ensure the protection of all credit and debit card transactions. Encryption methods such as SSL are utilised to protect customer data when in transit to and from our website over a secure communications channel.

Whilst we do everything within our power to ensure that personal data is protected at all times from our website, we cannot guarantee the security and integrity of the information that has been transmitted to our website.

Data Transfers

For the reasons set forth in this Privacy Policy, the personal data that we collect may be transferred to and stored or otherwise processed by our service providers outside of the UK, Switzerland and the EEA, including (but not limited to) in the United States. While in another jurisdiction for processing, your personal data may be accessed by the courts, law enforcement, and national security authorities of that jurisdiction. These jurisdictions may not provide the same level of data protection as your home jurisdiction and may not be considered by the European Commission to offer adequate protections for personal data.

Retention of Your Personal Data

We retain personal data only for as long as necessary to achieve the purpose for which such personal data was collected, unless a different retention period is required under applicable law. We also retain personal data for as long as you have your account, or as long as is needed to be able to provide the services or products to you. If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, melon+starfish may also keep personal data as required, after an account is closed or is no longer necessary to provide services. Unless otherwise required by applicable law, melon+starfish will take reasonable steps to destroy or permanently de-identify personal data it holds if such personal data is no longer needed for the purpose for which it was collected.

Your Personal Data rights

Subject to certain limitations and exceptions, you have the following legal rights regarding our processing of your personal data:

A right to obtain information: You have the right to request information about how we process your personal data.

A right of access: You have the right to request access to, or a copy of, the personal data we process about you.

A right of rectification: You have the right to request that we correct or supplement inaccurate or incomplete personal data we process about you.

A right of erasure: You have the right to request that we delete personal data about you.

A right to restriction of processing: You have the right to request that we restrict processing of your personal data, so that we can store such data but not otherwise process it.

A right to data portability: In certain circumstances, you have the right to request that we provide the personal data which you provided to us in a structured, commonly used and machine-readable format, and you have the right to transmit such data to another controller without hindrance from us.

A right to object to processing: You have the right to request that we stop processing personal data about you. For example, when your personal data is processed for email marketing purposes, you have the right to object to such processing at any time by clicking on the “unsubscribe” link at the bottom of such marketing communications.

A right to revoke your consent: When our processing is based on your consent, you have the right to revoke such consent at any time.

The right to file a complaint: You have the right to file a complaint regarding our data protection practices with a supervisory authority. You can do so by contacting your country’s supervisory authority.

If you would like to exercise any of these rights or if you have any questions or enquiries relating to our privacy practices or procedures, you may write to us via


We uses cookies and similar technologies to  facilitate your browsing at our website, understand how you interact with us and, in certain cases, to be able to show you advertisements in accordance with your browsing habits. Please see our Cookie Policy here  to understand with greater detail the cookies and similar devices that we use, their purpose, how to manage your preferences, as well as other information of interest. 


Our website is not intended for individuals under the age of 13. We do not intentionally collect personal data from children. If you are the parent or guardian and believe your child has provided us with personal information, please contact us to request deletion.

Links to Other Websites

Please note that our website may contain links to other websites that are not operated by us. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please review these policies before you disclose any personal data when visiting such third-party websites.

Changes to this Privacy Policy

We may amend information contained in this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. You are advised to review this Privacy Policy from time to time in case minor changes are made or we make any interactive improvement, taking the opportunity that you will always find it as a permanent point of information on our Website. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

Last updated: 22 June 2023