Hyaluronic Acid (HA), commonly found in your favourite serums, sheet masks, and moisturizers, is an important addition to your daily skincare routine. Fundamentally, Hyaluronic Acid (HA) increases hydration in our skin, which can keep our skin looking fresh, full, and bouncy. That's because the collagen in our dermis forms the structure of the skin. Natural Hyaluronic Acid is bound to collagen on one side and links to water molecules on the other, so that skin can appear plumper, dewier and more hydrated. Ageing, harsh weather, and underlying skin conditions can cause tiny breaks in the protective skin barrier, allowing water to escape. Hence, hydration is the key!