Launched in the year 2000, Innisfree is the first nature brand from South Korea, in constant pursuit of eco-friendly practices to preserve the balance of nature. They use only pure ingredients in their products and use eco-friendly containers for packaging. In do so Innisfree strives to bring more happiness to people around the world through harmonising natural beauty products with the environment as can be seen from their extensive Eco-friendly activities. So far since 2000, Innisfree’s Eco activities have resulted in over 8 million bottles collected in their Bottle-Recycling Campaign. They also donate 1% of annual profits to eco-friendly causes.