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Anti-aging essentials for all ages and skin types - WONDER's effective formulas are sourced by nature. Every single HaruHaru WONDER product contains at least 95% naturally-derived ingredients, including the star ingredient, fermented black rice. Learn more about the star product Black Rice Toner.
Modern and Effortlessly Chic, Heimish focuses on individual’s uniqueness and beauty. It effortlessly draws attention and can win one’s heart even if applied lightly. Makeup that lets YOU stand out, including Artless series, All Clean Balm to help you achieve the season's hottest looks.
Treat your whole body head to toe — healing moisture infused with indigenous Korean herbal ingredients. ILLIYOON offers gentle yet rich moisturisation to sensitive and dry skin. Its unscented or mildly scented hypoallergenic formula combines Korea's heritage ingredients with advanced skincare science to strengthen the deep skin barrier.
Innisfree is a natural beauty brand that sources its ingredients from the pure and pristine island of Jeju. Innisfree pursues an eco-friendly life to preserve the balance of nature. They use only pure ingredients in their products and use eco-friendly containers for packaging.
Committed to principles of quality, integrity and honesty, cruelty-free. Focussed on preserving one’s natural beauty through the use of safe, healthy, and natural ingredients. Their promise is to make products that are good for the skin and kind to the environment.
JAVIN DE SEOUL is a comtemporary cosmetics brand that is empowered by authentic beauty. The beauty brand is inspired by vivid moments of Seoul and simplicities of daily life. Its journey begins with the steady seller WINK line, and expands onto BLOOM and HUGGING lines.
‘Kaine’, which means ‘new’ in Greek, is a 100% vegan brand that selects natural vegan ingredients that have proven stability and are effective for the skin with the perfect formulation. Kaine aims for conscious and coexistent life as well as healthy skincare by adding new values to our lifestyle.
Lagom skincare products use DermaFlux as its hero ingredient, a Nobel-Prize-winning science that hydrates skin in a way no other ingredient can. See the different Lagom Korean cleansers & moisturisers we offer!
Unique and sustainable cosmetics brand, LALA RECIPE, is an eco-friendly, ethics-oriented brand that uses only vegan formulas and cruelty-free ingredients!
FEEL THE GLOW — Radiance on my skin, Confidence in my life. Deriving its name from the French word for “snow,” the Korean beauty brand emphasises the importance of water, applying Water Science technology to create skin care products that give skin hydration.