The Innovators
BANILA CO. believes great skin is the best base for great makeup. The brand's skincare and makeup collections are designed to work seamlessly together to help achieve flawless skin that looks natural and beautiful, with or without makeup.
Expecting Tomorrow. Infamous around the world, COSRX products incorporates highly effective ingredients such as snail mucin, yeast ferment, and skin-renewing exfoliants to aid the recovery of acne prone problematic skin. COSRX stands for Cosmetics + RX (prescription).
Dr. G was founded by dermatologist Ahn Gun Yong of Gowoonsesang Cosmetics, the #1 skin clinic in Korea. Backed by a team of dermatologists and skin care professionals, the premium cosmeceutical brand offers clinical-grade solutions for skin problems like hyperpigmentation, dullness, dryness, wrinkles, sun damage, rosacea and sensitivity.
Powered by Science. Inspired by Art. Dr.Jart+ innovated formulas to deliver effective treatment and visible results. From dryness to dullness, Dr.Jart+ has the right treatment for every skin.
Etude House launched in 1985 as one of the first Korean cosmetic brands and has gained a loyal following since. Etude House constantly makes high-quality products that are colorful, youthful and fun. 'Etude' is French from Chopin's lovely etude. Find your personal beauty in this magical makeup world, Etude House.
Lagom skincare products use DermaFlux as its hero ingredient, a Nobel-Prize-winning science that hydrates skin in a way no other ingredient can. See the different Lagom Korean cleansers & moisturisers we offer!
FEEL THE GLOW — Radiance on my skin, Confidence in my life. Deriving its name from the French word for “snow,” the Korean beauty brand emphasises the importance of water, applying Water Science technology to create skin care products that give skin hydration.
At Neogen Dermalogy, high science meets natural skincare. Neogen is at the forefront of skincare trends and technology, developing advanced, high-performance and cruelty-free formulas that deliver the true benefits of natural ingredients to the skin.
SKINRx LAB analyses skin concerns around the world to create innovative and effective products using high quality ingredients. To help customers in their pursuit of better skin, and to target different lifestyles and needs, the brand labels its product lines with the names Re-turn, Re-balance, and Protect.
SOME BY MI believes natural beauty deserves attention. Some By Mi takes its name from the Korean word "mi" which means "beauty". The brand focuses on reviving the strength of the cell itself and restoring the skin's natural health low irritation and moisturising ingredients. Check out its bestseller, the Miracle Toner today!